The industrial ecosystem
The Smart Blender for a close and customized Blend NPK offer
In order to meet the objective of optimizing natural resources and the adequate use of N, P and K nutrients, Al Moutmir introduced Smart Blender technologies in 2018. This technology consists in manufacturing Blend NPK formulas for each agricultural plot based on its own soil testing results. The installation of Smart Blender production units in partnership with the fertilizer manufacturer, distributor and national aggregator partners has enabled the production of Blend NPK fertilizers close to farmers in different provinces.
Retailers program to better serve farmers
The local retailer, a real influencer of farmers' practices, is a key link in the fertilizer distribution chain. Aware of this important role the fertilizer retailers play in the delivery of fertilizers to farmers and also in the dynamics of promoting best agricultural practices in rural areas, Al Moutmir has set up a dedicated program that aims at strengthening their capacity. It includes:
- the elaboration and the provision of didactic display materials adapted by region and by speculation;
- the equipment of sales points for a better service to farmers;
- the implementation of a continuous training and capacity building program dealing with various topics including the composition and methods of use of the final products as well as the good practices for the manipulation and storage of fertilizers in situ and other trainings related to the management of points of sales.
