Al Moutmir Souks & Moussems program

An agile system to reach farmers from remote areas

Al Moutmir Souks and Moussems sets out to meet farmers in the souks (rural markets) and moussems (rural festivals), crucial crossroads where farmers share their agricultural concerns. It seeks to support them before the launch of each crop cycle. Several mobile trucks visit the weekly souks as well as the most important Moussems in order to identify farmers' needs and assist them in their decision-making as far as the choice of inputs and agricultural practices are concerned.