Communication and extension channels
Knowledge is only worthwhile through sharing
In order to make scientific knowledge and best agricultural practices available to all farmers, Al Moutmir provides diversified outreach channels. The initiative offers interactive multimedia supports on social networks through a dedicated Facebook page, a YouTube channel, a call center and radio programs that broadcast in real-time “Sewlouna Njaouboukoum” sessions, during which experts answer farmers' questions. In addition, Al Moutmir YouTube channel broadcasts outreach videos animated by farmers who share their best agricultural practices.
Encourage Peer to Peer Communication
Al Moutmir initiated with voluntary farmers a series of videos called "Min Ila Al Fallah". In each video, a farmer shares with his peers agricultural practices learned thanks to the support of Al Moutmir team.
These videos, being in Darija, Moroccan Arabic, and coming from the farmer, are a great success. They facilitate peer-to-peer learning and foster the adoption of best farming practices. Broadcasted on Al Moutmir YouTube channel and relayed on Facebook, these videos enlarge the scope of agricultural extension.
