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Launch of vegetable growing demonstration platforms in safi
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About Al Moutmir initiative
In line with its historical commitment to the development of agriculture, OCP launched the Al Moutmir initiative in September 2018. This multiservice offer includes innovative and customized solutions to better support farmers and especially the small ones.
Our conviction
Encourage the development of an economically viable and sustainable agriculture!
Our Approach
Reach
Learn
Empower
Al Moutmir is based on a participatory and inclusive approach. Teams are permanently in the field, connecting with the local communities and learning from each other. This allows them to develop and implement customized solutions with and for the ecosystem.
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Our teams
Al Moutmir is above all a human adventure led by young women and men strongly committed to rural development and farmers well-being for a better tomorrow.
Our partners
Al Moutmir initiative is made possible thanks to the support of the OCP Group and the Mohammed VI Polytechnic University of Benguerir (UM6P) and the mobilization of various national partners, in particular the Ministry of Agriculture, Fisheries, Rural Development, Water and Forests and its various departments, scientific institutions: National Institute of Agronomic Research (INRA), Hassan II Agronomic and Veterinary Institute (IAV), National School of Agriculture of Meknes (ENA), our manufacturer-distributor and retailer partners, professional organizations and farmers.
We would like to warmly thank our partners with whom we work hand in hand to better serve farmers.
New technologies
New technologies & digital offers
Digital solutions for a resilient and sustainable agriculture
We are convinced that the use of digital technologies in agriculture, coupled with the expertise of our teams and partners, is one among other solutions to meet the challenges of agriculture and nutrition. New technologies allow the farmer to optimize his resources and to have more information to take the right decision at the right time for a better management of his crop. These technologies also enable the achievement of a significant change in food production by ensuring higher yields as inputs are used to their full potential and of higher quality.
Al Moutmir and its scientific, industry and technology partners are working together to explore the responsible application and adoption of existing technologies, design and scale up new solutions to empower farmers, especially small ones, inspire young leaders to invest in agriculture and include rural women who play a crucial role in agricultural production. Several solutions and services have been developed with and for the farmer and made available to all, everywhere in Morocco and free of charge: Agripedia, a web encyclopedia of agronomic knowledge, @tmar, a mobile extension services application, T@swiq, a mobile application for selling and buying agricultural products and many other user friendly solutions.
The technological offer
The digital offer
Extension services everywhere in Morocco, for everyone and for free!
In order to extend its local support to all farmers everywhere, Al Moutmir launched in November 2019 the first mobile application for extension services in Morocco.
Developed with and for farmers, @tmar aims to make scientific information available to all, while facilitating decision-making related to their agricultural activity, particularly on the technical, agronomic and economic aspects.
Accessible to everyone with one click, this application, which meets the real needs and concerns of farmers and especially small holders, offers 7 available services.
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