Communication and extension channels

Communication and extension channels
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Communication and extension channels

Knowledge is only worthwhile through sharing

In order to make scientific knowledge and best agricultural practices available to all farmers, Al Moutmir provides diversified outreach channels. The initiative offers interactive multimedia supports on social networks through a dedicated Facebook page, a YouTube channel, a call center and radio programs that broadcast in real-time “Sewlouna Njaouboukoum” sessions, during which experts answer farmers' questions. In addition, Al Moutmir YouTube channel broadcasts outreach videos animated by farmers who share their best agricultural practices.


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Encourage Peer to Peer Communication

Encourage Peer to Peer Communication

Al Moutmir initiated with voluntary farmers a series of videos called "Min Ila Al Fallah". In each video, a farmer shares with his peers agricultural practices learned thanks to the support of Al Moutmir team. 
These videos, being in Darija, Moroccan Arabic, and coming from the farmer, are a great success. They facilitate peer-to-peer learning and foster the adoption of best farming practices. Broadcasted on Al Moutmir YouTube channel and relayed on Facebook, these videos enlarge the scope of agricultural extension.

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Nassihat Al Moutmir: agronomic advice shared by Al Moutmir team

Nassihat Al Moutmir: agronomic advice shared by Al Moutmir team
Didactic videos about different agricultural and technical practices

Didactic videos about different agricultural and technical practices
Al Moutmir e-learning platform

Al Moutmir e-learning platform
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OCP expands its soil testing offer to better serve small farmers

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Act4Community

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Act4Community

When OCP mobilizes its collaborators to serve rural communities

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Al Moutmir is supported by volunteering OCP collaborators working within the Act4Community initiative. In 2016, OCP launched this citizens initiative to encourage volunteering among its collaborators to better serve communities. Several collaborators are daily mobilized alongside the Al Moumir team to better support farmers in different localities. Each volunteer provides support based on a scientific framework and the support of Al Moutmir team located in his/her province. In a short time, OCP collaborators have launched several initiatives: training sessions, field support, mechanization offers, monitoring and advice. Hence, the community acting for farmers keeps growing  and the interest in development and the transformation of agriculture is growing more and more. This shows everyone’s will to make themselves useful to the community and to help farmers, especially the small holders, to meet the challenges of the sector and to project themselves towards a better tomorrow.

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Act4Community collaborators supporting farmers–Khouribga

Act4Community collaborators supporting farmers–Khouribga

Act4Community volunteers visiting Al Moutmir mobile program-Khouribga

Agriculture in Morocco

Agriculture in Morocco
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Agriculture in Morocco, a field of great potentialities

Agricultural activity represents one of the main pillars of the Moroccan economy

1.5 million

farms

8.7 million ha

8.7 million ha

of Utilised Agricultural Area (UAA)

+ 73%

jobs in rural areas

130 billion dirhams*

130 billion dirhams*

contribution to the national economy

14%

contribution to GDP

12 to 25%

of national exports

Source: Agriculture du Maroc - 2018 - Ministry of Agriculture, Fisheries, Rural Development and Water and Forests

*2021

 

 

However, agriculture faces important challenges:

Limited water resources

almost 19% of UAA is irrigated

Land fragmentation

almost 70% of farms are less than 5 ha

Low and unbalanced use of fertilizers

66*kg/ha

Weak market connection

marketing problems

*Nutrient unit, source: INRA 2018

The mission is therefore challenging!

 

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Al Moutmir

Al Moutmir
Offers and services

Offers and services
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News

The industrial ecosystem

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The industrial ecosystem

Supporting the shift of the national consumption towards customized and adapted fertilizer

 

OCP and its ferlizer manufacturer-distributor partners continue to support the sector by supplying the national market with regional NPK fertilizers. 
In fact, OCP supplies the market via its manufacturer-distributor partners within the framework of package contracts of phosphate fertilizers, in addition to potassium and nitrogen fertilizers. The objective is to provide the farmers with fertilizer formulas adapted to their crops and regions in the best conditions. OCP manufacturer-distributor partners, who have the necessary technological, equipment for mixing “Bulk-Blending”, produce these formulas. The latter are based on the recommendations of Morocco Soil Fertility Map.

 

11 formulas of regional NPK blend fertilizer are now available 

oliviers

Regional NPK blend fertilizer formulas for Olive trees

 LEGUMINEUSES

Regional NPK blend fertilizer formulas for Pulses

 CEREALES

Regional NPK blend fertilizer formulas for Cereals

 

The Smart Blender for a close and customized Blend NPK offer

The Smart Blender for a close and customized Blend NPK offer

In order to meet the objective of optimizing natural resources and the adequate use of N, P and K nutrients, Al Moutmir introduced Smart Blender technologies in 2018. This technology consists in manufacturing Blend NPK formulas for each agricultural plot based on its own soil testing results. The installation of Smart Blender production units in partnership with the fertilizer manufacturer, distributor and national aggregator partners has enabled the production of Blend NPK fertilizers close to farmers in different provinces.

Retailers program to better serve farmers

Retailers program to better serve farmers

The local retailer, a real influencer of farmers' practices, is a key link in the fertilizer distribution chain. Aware of this important role the fertilizer retailers play in the delivery of fertilizers to farmers and also in the dynamics of promoting best agricultural practices in rural areas, Al Moutmir has set up a dedicated program that aims at strengthening their capacity. It includes:

- the elaboration and the provision of didactic display materials adapted by region and by speculation;
- the equipment of sales points for a better service to farmers;
- the implementation of a continuous training and capacity building program dealing with various topics including the composition and methods of use of the final products as well as the good practices for the manipulation and storage of fertilizers in situ and other trainings related to the management of points of sales.

A range of specialty fertilizer products to enrich the OCP offer

OCP is expanding its range of fertilizer solutions by introducing specialty products.

A new range of soluble fertilizers

A new range of soluble fertilizers

Nutridrop is OCP’s new range of soluble fertilizers to provide farmers with water-soluble solutions that meet the needs of all types of crops. Made in Morocco, Nutridrop MAP is injected into a drip irrigation system like other soluble fertilizer solutions and offers many advantages.

 

 

 

 

Learn more about Nutridrop

Slow release nitrogen fertilizer

Slow release nitrogen fertilizer

DURAMON26 is a slow release nitrogen fertilizer based on DURAMON technology developed by Fertinagro.
Produced in Morocco, DURAMON26 promotes, thanks to its innovative process, the valorization of soil nitrogen and fertilizer by crops for an optimal efficiency and a good profitability of nitrogen fertilization. DURAMON26 technology reduces the activity of the urease enzyme, slows the transformation of urea nitrogen into ammonia and increases the time of nitrogen availability.

 

Learn more about Duramon

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The living forces

The living forces
The scientific ecosystem

The scientific ecosystem
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News
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Al Moutmir launches its own website to get closer to the agricultural ecosystem.

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Al Moutmir launches Agripedia, the agricultural knowledge web platform.

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The scientific ecosystem

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The scientific ecosystem

 

Al Moutmir places the scientific approach at the heart of its strategy. It works closely with the scientific ecosystem in order to implement scientifically tested and proven solutions. Al Moutmir is based on the scientific framework developed as part of the Soil Fertility Map of Morocco project by the national scientific consortium composed of the National Institute of Agronomic Research (INRA), the Hassan II Agronomic and Veterinary Institute (IAV) and the National School of Agriculture of Meknes (ENA). 
As a reminder, this scientific reference system was produced within the framework of a research and development partnership of reference between OCP and the Ministry of Agriculture, Fisheries, Rural Development, Water and Forests. The Soil Fertility Map of Morocco which provides the knowledge of the fertility of the cultivated soils of the Kingdom (more than 8.7 million hectares) is available to users free charge: www.fertimap.ma

 

Fertimap

Access the website

An agronomic knowledge encyclopedia available for everyone at one click!

A true scientific repository available for free to agronomists, scientists, academics, students and farmers, Agripedia is a web platform that aggregates the agronomic knowledge and facilitates its sharing. Cultural guides, didactic videos and animated illustrations are among the references made available to users according to their needs. Agripedia is available for all and free of charge.

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Al Moutmir initiative benefits from the unwavering scientific support of the Mohammed VI Polytechnic University of Benguerir.

Having positioned the scientific approach at the heart of its strategy and projects, Al Moutmir benefits from the scientific and operational support of the Mohammed VI Polytechnic University of Benguerir. This best-in-class support covers all the components of the initiative and the mobilization of national and international agronomic experts who provide their knowledge and scientific support. The Mohammed VI Polytechnic University of Benguerir support also includes the training of Al Moutmir teams and the entire ecosystem with which we interact during the implementation of the initiative, as well as the provision of cutting-edge infrastructures: soil testing laboratories, experimental farms, innovation platforms, incubators and many other levers. 
Thanks to its national and international network of partnerships with scientific research institutions, the Mohammed VI Polytechnic University of Benguerir works on a daily basis alongside Al Moutmir team and the agricultural ecosystem in Morocco and more broadly in Africa. The objective is to address the challenges of agriculture in our continent and to contribute to the emergence of inclusive agricultural development models that create sustainable value and impact.

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The Mohammed VI Polytechnic University of Benguerir, flagship of applied research and innovation for a resilient and sustainable agriculture

Dr. El Houssine El Mzouri exchanging with farmers-Al Moutmir mobile program-Ksar El Kebir

Dr. Mohamed El Gharouss-Mohammed VI Polytechnic University of Benguerir

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