An agile system to reach farmers from remote areas
Al Moutmir Souks and Moussems sets out to meet farmers in the souks (rural markets) and moussems (rural festivals), crucial crossroads where farmers share their agricultural concerns. It seeks to support them before the launch of each crop cycle. Several mobile trucks visit the weekly souks as well as the most important Moussems in order to identify farmers' needs and assist them in their decision-making as far as the choice of inputs and agricultural practices are concerned.
Al Moutmir mobile program is a device that criss-cross Morocco and supports the daily work of agronomists. It includes extension workshops, individual feedback sessions on soil testing results, in addition to meetings with our fertilizer manufacturers, distributors and retailers, Smart Blender demonstrations and question/answer sessions animated by experts.
For an agriculture more resilient to climate change!
No-till farming or zero tillage is an agricultural production system that consists of sowing without prior tillage. One of the three fundamental pillars of conservation agriculture, no-till farming preserves the soil and its microbial life as well as water stocks. The Al Moutmir no-till program aims at accelerating the adoption of this practice nationwide as a key lever of the agriculture new agro-ecological transition model in our country. Al Moutmir's objective is to significantly support this momentum to increase the resilience of agriculture to climate change.
Al Moutmir offers a range of demonstration platforms in different provinces of the Kingdom and covering several crops (cereals & pulses, arboriculture, vegetables, etc). The demonstration platforms are a powerful outreach tool for demonstrating scientific recommendations and agricultural innovations.
Co-constructed and implemented in partnership with the agricultural ecosystem in particular the scientific ecosystem namely the National Institute of Agronomic Research (INRA), the Hassan II Agronomic and Veterinary Institute (IAV), the National School of Agriculture (ENA) and the Mohammed VI Polytechnic University of Benguerir. These platforms are installed in the fields of volunteer farmers and allow demonstrating the considerable impact of the adoption of the best agricultural practices on the yield and the quality of agricultural production, the income generated and on the balanced consumption of fertilizers.
Each platform relates to the application of the best inputs, agricultural operations & techniques, from tilling the soil to harvesting. This allows, as the crop cycle progresses, to compare between the impact of good practices versus the usual practices of the farmers. The objective is to create an emulation and induction effect carried by the farmers who hosted these demonstration platforms and who become real ambassadors of good practices and guarantee the continuity of the initiative.
These demonstration platforms benefit from close scientific monitoring provided by Al Moutmir agronomists and experts, mobilized from various national scientific institutions. An Integrated Crop Management Program (ICP) is set up for each platform and covers the different stages of the crop.
A 100% digital monitoring for the demonstration platforms:
In order to build on the feedback of the demonstration platforms and facilitate its sharing with the ecosystem, Al Moutmir team developed a digital application called Agritrial. This application allows the digitalization of the agronomic management of demonstration parcels and real-time feedback in addition to detailed information on the evolution of platforms (phenological stages, stress, size, photos & videos of plants, etc.). All this information is made available to the scientific, academic and economic ecosystem. It is also the subject of an annual gadering within the framework of the Al Moutmir Open Innovation Lab.
Aware that soil testing is the first step towards a balanced fertilization, UM6P mobilizes its human and technical resources to support farmers and enable them to carry out this diagnosis on scientific grounds. Mobile laboratories travel across Morocco and carry out free soil testing. Other tests are also carried out at Mohammed VI Polytechnic University of Benguerir and at the national laboratories.
Al Moutmir provides a multiservice offer to better support farmers
In partnership with the Ministry of Agriculture, Fisheries, Rural Development, Water and Forests and through Al Moutmir initiative, the Mohammed VI Polytechnic University of Benguerir mobilizes its team in order to support farmers especially the small ones. It therefore continuously stimulates innovation with the different stakeholders of the agricultural sector to respond with agility to the challenges of agriculture and to help find new adapted and accessible solutions for all.
Launched in September 2018, Al Moutmir is a multiservice offer including innovative and customized solutions to better serve farmers and especially the small ones. This initiative focuses on promoting the best agricultural, technical and governance practices and in particular balanced fertilization as a real lever for improving productivity while preserving natural resources.
Al Moutmir includes best in class products and solutions, agricultural extension services (soil testing, training sessions, demonstration platforms, monitoring and support, etc.), user-friendly technological solutions as well as a capacity building program for farmers, rural women, cooperatives and young leaders. It aims at providing farmers with the tools they need to move from a subsistence to a profitable and a sustainable business. The scientific approach is at the heart of Al Moutmir offer to guarantee the sustainability of the initiative.
From September 2022, Al Moutmir is carried by UM6P in order to further anchor the scientific approach that is the essence of the initiative. The latter will be able to ensure the link between applied research and the agricultural ecosystem in order to contribute to the implementation of sustainable and inclusive agricultural development models.
We encourage the development of an economically viable and sustainable agriculture!
Our approach
Al Moutmir is based on a participatory and inclusive approach. Teams are permanently in the field, they connect with the communities, they learn from this close relationships with the ecosystem, which then allows them to develop and implement customized solutions with and for the ecosystem. They thus continuously stimulate the innovation loop with the various stakeholders to respond with agility to the challenges of the ecosystem and bring out new solutions, adapted and affordable to all.
Scientific approach
to ensure the sustainability of the offer
Partnership approach
to develop co-built solutions with and for the ecosystem
The farmer, as the key player of the agriculture transformation
Agricultural transformation cannot be achieved without the farmer, the real agent of change. For this reason, Al Moutmir initiative invests primarily in farmers. Al Moutmir is setting up a multi-target and customized capacity building program to enable farmers to easily adopt best agricultural practices.This program is implemented with and for the farmer. Several training sessions covering the agronomic fields, managerial capacity building and soft skills were provided in 2019 for different targets.
Farmer capacity building offer
Women capacity building offer
Farmer capacity building offer
Since the launch of the capacity building program, over 14,000 training sessions have been provided. Led by Al Moumir agronomists, these sessions covered several crops throughout their entire technical itinerary.
Technical supports are set up in order to extend technical and agronomic knowledge and facilitate the adoption of best agricultural practices by farmers in different provinces of the Kingdom.
The training sessions take place in collaboration with our provincial partners such as the Office National du Conseil Agricole (ONCA) and the Direction Régionale de l’Agriculture (DRA).
Women capacity building offer
Women are an essential lever for the development of agriculture. Supporting women working in rural areas towards a posture of agents of change is one of Al Moutmir missions. For this reason, ElleMoutmir program aims to develop their individual and collective agricultural and entrepreneurial capacities.
This program includes four initiatives to meet the needs of rural women.
Cooperatives capacity building offer
Young capacity building offer
Cooperatives capacity building offer
Acknowledging the important role of cooperatives in the emergence of new models of socio-economic development in rural areas, Al Moutmir developped a program dedicated to reinforcing their capacities. This program targets cooperatives and all professional organizations working in the production and the valorization of agricultural and local land products.
Tailored training programs are designed to meet the needs of each cooperative: agronomic support, business and soft skills, equipment and mechanization in addition to encouraging networking and implementation of joint actions.
Besides field support actions, Al Moutmir offers a range of distance learning services via Al Moutmir YouTube channel, WhatsApp, Facebook and webinars. Several initiatives are also undertaken to facilitate the connection of cooperatives to market: creation of Facebook accounts, implementation of e-commerce applications, development of product guides, etc.
Young capacity building offer
This program targets young leaders in rural areas. It aims at supporting these talented and ambitious young people to become agri-preneurs.
A capacity building program is carried on with Al Moutmir partners and covers training and support for the creation of small businesses for agricultural services in addition to access to markets.
Women capacity building offer
ElleMoutmir: Women, essential drivers for a sustainable rural development
Through ElleMoutmir program, we actively support women in rural areas to become agents of change. The objective is to develop their individual and collective agricultural and entrepreneurial capacities and encourage their networking for the achievement of common and impacting actions.
ElleMoutmir includes four programs to meet the needs of rural women:
Women farmers program
This program includes close agronomic support for women farmers in different provinces of the Kingdom, training and promotion of peer-to-peer outreach as well as networking support and common actions implementation.
Women cooperatives program
This program targets cooperatives and professional women organizations working on the valorization of agricultural and local land products. The objective is to support them in building a resilient and sustainable business. The services offered include local agronomic support, equipment and mechanization in addition to capacity building trainings (technical, business and soft skills).
Women agri-retailers program
This program brings to women retailers working in the fertilizer sector a capacity building offer based on technical support, equipment, networking, business meetings coordination with Al Moutmir partners and support in the diversification of products and services (Smart Blender, extension services, inputs and more).
Young women program
Tailored programs are provided to meet the need of each identified group. These programs help young leader women in the identification of entrepreneurship opportunities, capacity building as well as technical and administrative support for the creation of small businesses or cooperatives.
